Studio Brief 1 - Reflection

To respond to this brief I have used both analogue and digital methods combined. Digital work is something I usually struggle with Photoshop and my work usually comes out looking unfinished. However, in this brief I feel accomplished and I am proud of the different outcomes.

This brief has made me realise that I enjoy editorial work and I want to push my practice into that direction.

My intentions for this brief were to make work that may initially seem light-hearted but there is a hidden meaning behind the humorous mask which expresses my views on veganism and almost mocks George Orwell for being so ignorant towards it.

The colours I have chosen are similar to the usual approach that other practitioners take when they think of Orwell which I could have experimented with further which could have possibly benefitted future briefs. Although, the images work well as a set as I chose to use the same two colours throughout the set (even though we had the option to change the two colours throughout the different formats).

I am happy with the scuzzy effect that I have managed to create using Photoshop which is always something that I try to achieve in my practice. Working digitally is not something that I am usually comfortable although I pushed myself out of my comfort zone to challenge myself and I am pleased with the overall outcome.

I attempted to play with visual metaphors although I struggled to think of any even when my possible ideas were a lot more open. I initially found it difficult to not be too literal with my visual ideas which I found hard to overcome at the start of the brief.

As the brief progressed I became a lot more interested in editorial work as it is a strong way to visualise my political and social awareness. Making a joke out of serious issues is something I find easy. I agree with Orwell’s views on the most part, but I found it interesting to find something that we could both disagree on.

Overall I am content with the outcome of Studio Brief 1, the tone of voice is clear throughout each piece and the colours that I have used contrast with each other. If I were to do the brief again I would experiment further in my development as I think the designs would work well with the overlaying values that are created through screen print.