Studio Brief 2 Reflection

Last year I said I wanted to focus more on veganism, so Studio Brief 2 being a self-directed brief allowed me to do this. Being able to focus on something I am passionate about inspired me to work hard in this brief. 

After writing my proposal my ideas seemed too broad making the start off point a bit slow, as well as being caught up in Studio Brief 1 as the live brief had a later deadline than some others. This slowed my pace down massively which has affected the amount of work I could have put into my self-directed brief.

Originally, I planned on making a set of screen prints although, with the time space I had left after development it seemed inappropriate. I decided to use a digital approach to save time, which is something I am not overly confident with. However, I am pleased with the outcomes and I understand that improving my knowledge in Photoshop will be useful in the future when I don’t have access to screen-printing facilities, as well as most editorial work being fast briefs. 

If I was to do the brief again then I would pick up my pace massively so I didn’t feel rushed when making my final designs as well as having more time to cover the other subjects that I intended to cover at the start of the brief such as the horse meat scandal and the Yulin dog meat festival. 

However, one of my strong points is coming up with ideas that come across as funny but have a sinister meaning behind them meaning I can produce ideas quickly that still have a kick behind them. The ideas that I came up with are a bit of a kick in the teeth to companies like Impossible Burger that claim to reduce the consumption of animals (which might be true in some respects) but still support animal testing. This is what I intended to achieve, the rat sat at a dinner table appears to be light hearted at first glance but when looked into further and the viewer reads the article, it is clear that Impossible Burger isn’t so innocent after all. 

I hope to be able to continue this idea in my own time and possibly look further into the horse meat scandal and the Yulin dog meat festival to further improve my knowledge on the subjects.