Studio Brief 3 - Project Proposal

BA (Hons) Illustration - Level 05

LAUIL503 Illustration: Process & Production

STUDIO BRIEF 3 PROJECT PROPOSAL: Production & Presentation of my Moving Pictures

I intend to produce ……

A sting which portrays George Orwell’s feelings towards the future which he predicted in 1984. I currently have multiple ideas which I intend to experiment with to see which gives me the best results for a 15 second animation. I am going to use the work from Studio Brief 2 to create the sting. The work will be humorous in its approach by using simple imagery and movements. I want the viewer to remember the sting so I’m going to use approaches that could make people feel slightly uneasy but also funny.

The content will focus on (identify 3 specific themes, texts or concepts)

1.     “If you want a vision of the future, image a boot stamping on a human face forever.” - 1984 2.     The power that the party have in the dystopian future of 1984. 3.     Mind control.

I will be aiming to communicate (identify 3 specific messages, ideas, moods etc.)

1.     A humorous tone of voice with a darker undertone. 2.     Political meaning (some say that George Orwell’s 1984 is a good prediction of our current future). 3.     Representing death with the washing woman metaphor. 4.

To an audience of ….. (name 3 characteristics)

1.     Strong political views (left wing, socialist). 2.     Sense of humour that’s quite dry and sarcastic. 3.     Younger audience (20s) as I think they would understand my approach to Orwell a lot more clearly.

Storyboard Workshop with David Bunting

The workshop has allowed me to develop my skills in animation (which is something I’ve not considered as part of my practice). Listening to a professional’s advice and receiving feedback has motivated me to focus on the brief. As I’ve never worked with animation before this brief will be a challenge but I intend to push myself for the best results.

Study Task 4 - Animated Shorts/Stings

Simon Landrein

GROS X CLICK from simon landrein on Vimeo.

• Similar pace throughout.
• Sequential.
• Simple imagery with close up scenes.

More work/info:

• https://www.itsnicethat.com/articles/illustrator-simon-landreins-music-video-for-coco-banana-021116
• https://vimeo.com/user503441
• http://simonlandrein.com

Noma Bar

• Informative audio.
• Use of visual metaphors that flow into one another.

More work/info:

• https://www.itsnicethat.com/news/noma-bar-cancer-animation-newyork-presbyterian-hospital-080216

Vitoria Bastos and Adele Davies 

• Clear, emotional narrative. 
• Stop motion.

More work/info:

• https://www.itsnicethat.com/articles/adele-davies-vitoria-bastos-the-romance-of-the-skeleton-animation-200917

Studio Brief 2 - Project Proposal

Study Task 3 - Three Illustrators using Print Processes

Sophy Hollington

• Mostly works with lino.
• Sells her work online and in art fairs.
• Creates editorial pieces as well as more lighthearted work.

Useful Links:

• https://sophyhollington.com
• https://www.itsnicethat.com/articles/sophy-hollington-new-york-times-16082016
• https://www.itsnicethat.com/articles/update-sophy-hollington

Zebu

• Illustration/Art duo from Berlin.
• Create screen prints, drawings and murals.
• Use bold minimal colour in their prints which are sold on their website.

Useful Links:

• http://www.z-e-b-u.com/screenprints.html
• http://www.peopleofprint.com/collective/zebu/
• http://apeonthemoon.com/2016/01/21/street-art-and-prints-by-illustration-duo-zebu/

Leslie Herman

• Screen print using digital methods to create texture.
• He creates expression/character by not using rulers and creating texture.

Useful Links:

• http://www.leslieherman.com
• https://www.blackdragonpress.co.uk/blogs/news/an-interview-with-leslie-herman
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Studio Brief 1 - Reflection

To respond to this brief I have used both analogue and digital methods combined. Digital work is something I usually struggle with Photoshop and my work usually comes out looking unfinished. However, in this brief I feel accomplished and I am proud of the different outcomes.

This brief has made me realise that I enjoy editorial work and I want to push my practice into that direction.

My intentions for this brief were to make work that may initially seem light-hearted but there is a hidden meaning behind the humorous mask which expresses my views on veganism and almost mocks George Orwell for being so ignorant towards it.

The colours I have chosen are similar to the usual approach that other practitioners take when they think of Orwell which I could have experimented with further which could have possibly benefitted future briefs. Although, the images work well as a set as I chose to use the same two colours throughout the set (even though we had the option to change the two colours throughout the different formats).

I am happy with the scuzzy effect that I have managed to create using Photoshop which is always something that I try to achieve in my practice. Working digitally is not something that I am usually comfortable although I pushed myself out of my comfort zone to challenge myself and I am pleased with the overall outcome.

I attempted to play with visual metaphors although I struggled to think of any even when my possible ideas were a lot more open. I initially found it difficult to not be too literal with my visual ideas which I found hard to overcome at the start of the brief.

As the brief progressed I became a lot more interested in editorial work as it is a strong way to visualise my political and social awareness. Making a joke out of serious issues is something I find easy. I agree with Orwell’s views on the most part, but I found it interesting to find something that we could both disagree on.

Overall I am content with the outcome of Studio Brief 1, the tone of voice is clear throughout each piece and the colours that I have used contrast with each other. If I were to do the brief again I would experiment further in my development as I think the designs would work well with the overlaying values that are created through screen print.