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Leeds
Arts University
BA
(Hons) ILLUSTRATION
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Level
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05
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LAUIL504
ILLUSTRATION 4: Applied Illustration
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Credits
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40
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Module Brief
Title: Product, Range
& Distribution
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STUDIO BRIEF 2: Individual
Practice Project Proposal
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Project Rationale
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What do you intend to
do and why?
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In
Studio Brief 2 I intend on making a minimum of 4 final prints that could go
alongside an article in a newspaper. I propose to focus on veganism and how
animals, the environment and our bodies are affected by eating animal-based
products as this is something I am passionate about this subject and believe
I could make people reconsider their diet.
I
do not intend on being ‘preachy’ in my work, I want to make a statement
that’s subtler but hits the person with force after realisation. After researching into outsider/naïve art I believe I
have become a lot more aware of my own practice and where it fits in the
contemporary world.
Making
a set of prints that will fit alongside an article will make me consider the
layout and content of the design as it will have to be appropriate for the
audience of the newspaper. As well as looking into how editorial work has
changed and become a lot more digitalized meaning I may have to consider how
my work would look on a webpage and possibly consider how it could interact
with the reader.
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THEMES
/ SUBJECTS
What
Themes/Subjects will form the content of your work for this module? This
should include theoretical and non-creative based content and concerns. This
section should identify your consideration of the social, cultural, ethical
and creative concerns of contemporary Illustration practice.
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GENERAL
THEMES:
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Veganism
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Printing
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Social issues
SPECIFIC
SUBJECTS:
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Environmentalism – How eating animal products
affects the planet such as rainforests, climate change, the amount of water
that is used to look after animals for meat, how the ocean has been affected
(killing of larger sea creatures e.g. whales, dolphins, seals etc).
·
Health – (How meat affects our body, more
likely to get cancer, diabetes and heart disease)
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Animal Welfare – The dairy industry, the
treatment of animals, free-range’
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Naïve art, outsider art, primitive art –
research from the last module feedback made me look into these kinds of
practices and made me consider painting again (especially suitable for this
brief involving animals and perceptive).
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Screen-printing – experimenting with print
methods (both traditional and digital) to work out different outcomes for the
brief and develop my practice and interest/skills in screen-printing further.
·
Digital work – during this brief I am going
to try and work out how to give digital designs the appearance of
screen-print which will be useful in the future when I don’t always have
access to printing, as well as saving time.
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PRACTICAL & CONCEPTUAL APPLICATION
What
areas of Illustration do you intend to investigate in relation to the practical
and conceptual, production/ distribution of work in response to selected
briefs?
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SPECIFIC
DISCIPLINARY AREA:
I intend to focus on screen-printing
techniques and challenge myself with how I can make digital designs have the
same appearance as print which is something I haven’t tried in the past,
learning this technique will help develop my future practice when I don’t
have access to print as well as it being a timesaver.
I am going to look further into naïve art to
become more aware of my practice and possibly start painting again to develop
my designs.
AUDIENCE/CONTEXTS:
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People who generally read the newspaper/political
magazines, focusing on more left wing orientated such as The Guardian and The
New Statesman.
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Young people (18-21) who are socially aware
and will possibly share my posters.
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Contextual research will involve using the
internet to find existing articles and facts about the specific subjects that
I’m looking into.
PRODUCTION/Distribution Methods:
I
intend on screen-printing the designs, or just making a digital piece that
has the aesthetic of a screen-print to save time and make more possible
outcomes. Placing the designs in an editorial context will help me consider
the layout of my designs and how it would fit into the article.
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CONTEXTUAL
REFERENCES
Identify
areas of professional/creative practices that will inform the
contextualization of the work that you produce. This should include specific
illustrators, studios, practitioners and products as well as broader creative
disciplines and methods of Production/Distribution.
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ILLUSTRATORS
/ DESIGNERS / STUDIOS:
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The New York Times
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The New Yorker
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The Guardian
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The New Statesman
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Nobrow Press
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French Protest posters 1968
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Naïve, primitive and outsider art
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Stewart Mackinnon
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Henryk Tomaszewski
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Cobra Movement
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David Shrigley
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Henri Rousseau
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Henning Wagenbreth
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Bill Rebholz
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Sophy Hollington
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Stephanie Unger
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CREATIVE
SKILLS
What
practical skills do you intend to further develop and apply during your
project? What do you intend to use the skills for? Consider extending the use
of skills that you already have in order to deliver work of a higher standard
as well as identifying new skills that you will need to develop.
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I
am going to develop my screen-printing skills further by experimenting with
different textures and how different colours overlay each other. As well as
focusing on my digital skills to work on how to give digital work the
appearance of print which may be a challenge for me as I am not the best on
Photoshop. I will use my existing skills in printing to get a strong starting
point and interpret new skills into my designs to strengthen them further.
Working
on my digital skills will help develop my practice in the future as I will
have the ability to make digital designs at a fast pace to meet any future
fast deadlines to a professional standard.
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KEY
TEXTS
List
a selected number of books, articles and texts that are central to your
proposed area of practice. These should include a combination of design and
non-practice-based books, theoretical texts as well as visual publications.
You
should include a list of relevant websites.
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DIY Culture: party and protest in nineties
Britain – Emily Stein and Celia Willis
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DIY: the rise of lo-fi culture
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In Loving Memory of Work – Craig Oldham
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https://hyperallergic.com/272933/the-urgent-protest-art-of-the-berkeley-political-poster-workshop/
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ADDITIONAL
INFORMATION
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I
plan on doing further research into my subject area to make sure my designs
are consistent and thoroughly considered throughout the brief.
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LAUIL504 – Studio Brief
2 Project Planner
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1
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Briefing
Studio Brief 2 -
Individual Practice
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Friday 23rd February
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2
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Proposal Planning & Research
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Friday 23rd February – Friday 1st
March, try and get group together to share ideas and research
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3
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Proposal Submission: 2 March (Studio
Development week)
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Develop work in both sketchbook, make more
extensive research
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4
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Progress Tutorials
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Monday 5th March – use feedback as
motivation to make work more developed/finalized after a second set of eyes
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5
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Group feedback on SB2 development work
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More
finalized/focused ideas, possibly show the designs in a fake article
layout/online
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6
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Interim Crit & Pitch to peer group
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Presentation finalized
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7
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EASTER BREAK
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See when the print room could be open to
develop work further ready for group feedback
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8
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EASTER BREAK
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Sketchbook
work
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9
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EASTER BREAK
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Sketchbook
work
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10
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Studio Brief 3 -
Presentation & Evaluation
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Spend the
week making and developing prints
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11
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Group feedback and tutorials
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Prep
for final designs (if they’re screen prints then strip the screen etc)
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12
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Work in progress tutorials
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Make
digital posters and possibly a slight bit of moving image (GIFs) to make the
work more interactive for an online article.
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13
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Assessment Briefing
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Most work should be finalized by now, a few
tweaks
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14
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Final Crit & Peer Presentations
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Work should be finalized and ready to be handed
in
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15
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Module Submission
17/05/2018
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HAND IN
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